Editorial | Privé Alliance

LIGHT SUMMER TONES: SS21 COLLECTION

Inspired by casual streetwear and military fashion, this collection keeps it light and fresh for the season while experimenting with textured button ups, nylon shorts, and twill pants featuring a camo pattern pocket accent and a logo printed in leather detail.

AN INTERLUDE CAPSULE

Baekhyun has always showcased much of himself in every Privé Alliance collection. This latest collection is small but mighty, offering two special items.

SYDNEY GRINDS

Skateboarder Suya Lee hits the streets of downtown, effortlessly landing each trick or just cruising around town.

FIND HOPE

Amidst this time of uncertainty and disruption, Baekhyun sought to send a message of hope, which quickly became the goal of this release.

POSSIBLE

Privé Alliance under the direction of Baekhyun once again launches a collection with consistent take on personal messages.

SPRING/SUMMER 19 CAMPAIGN

Privé Alliance unveils the full series of Spring/Summer 2019 campaign featuring Privé Alliance’s co-creative director, Baekhyun along with top model, Jane Moseley of NEXT.