With the success of the previous pop-up events in destinations such as Korea and Japan, the luxury streetwear label, Privé Alliance, can finally bring this experience to the customers in China for the first time since launching in 2018.

On January 1st, Privé Alliance will launch a four day pop-up store at the heart of Guangzhou, China in Baiyun Hui Mall from 11PM to 8PM.

Privé Alliance’s newly released Winter 2020 collection will be available for purchase, as well as select items from the previous collections. There will also be a limited edition Privé Alliance t-shirt that is only available and exclusively designed for this event. Similar to the website, a photocard will be given with every purchase of over $200 during the pop-up.

This is set to be Privé Alliance’s biggest pop-up to date and will be built from the ground up, occupying a space at the center of the shopping mall. It will offer a rare look into the brand’s physical presence and designs, which has always reflected the persona of the co-creative director, Baekhyun.

Privé Alliance Guangzhou Popup
Pop-up date: Friday, January 1, 2021- Monday, January 4, 2021
Location: Baiyun Hui Mall
No. 88 Huangshi East Road, Baiyun
District, Guangzhou, Guangdong
Open hours: 11PM-8PM