MOTION Defining the ideal concept of streetwear can be taken from its counterculture of hip-hop and its staples that also defines Privé Alliance––comfort. Materials from combed cotton to polyester, one can consider Privé Alliance comfortable as its go-to piece without destroying a polish style.
REPETITION Following a successful inaugural in July 2018, Privé Alliance releases a 9-piece limited collection exclusively designed by Byun Baekhyun (BBH).
FEARLESS MOVE The first release features pieces with distinct personal touches around the concept of “Fearless”—a term that is significant to the artist, wherein he incorporates images like measuring tapes and barcodes portraying the sense of immeasurable fear.
