LA LAUNCH EVENT

Los Angeles––K-pop star and Privé Alliance co-creative director Baekhyun and Danyl Geneciran introduced the brand’s latest collection of streetwear in its West Coast debut to a packed-to-capacity event of LA’s influencers, fashion and entertainment industry personalities and an invasion of screaming fans. Lined up around the block on Hollywood Blvd since 6am on February 26th, guests from around the world surged into Academy LA hoping to catch a glimpse of Baekhyun, who confided that this was his most personal collection yet. With Baekhyun as co-creative director, their initial capsule collections of T-shirts, jackets, pullovers and hoodies has been enthusiastically received by industry insiders, celebrities and influencers––who have worn the pieces prominently on social media. Baekhyun’s direct influence as curator allowed his fans see what inspires him to create the fashions he created for Privé Alliance.

After turns on the the red carpet, VIP guests were escorted upstairs to the exclusive hosted bar where they enjoyed cocktails and passed hors d’oeuvres. The Privé Alliance fashion presentation––showcasing stylish streetwear, was followed by a raucous party where fashion influencer like Alexis Ren and actor Alex Landi were spotted having fun with friends. On the main dance floor down below, influencer Justine Biticon took photos with fans. The festivities were capped off with Privé Alliance gift bags and goodies being distributed to attendees.