Editorial | Privé Alliance

SYDNEY GRINDS

Skateboarder Suya Lee hits the streets of downtown, effortlessly landing each trick or just cruising around town.

FIND HOPE

Amidst this time of uncertainty and disruption, Baekhyun sought to send a message of hope, which quickly became the goal of this release.

POSSIBLE

Privé Alliance under the direction of Baekhyun once again launches a collection with consistent take on personal messages.

SPRING/SUMMER 19 CAMPAIGN

Privé Alliance unveils the full series of Spring/Summer 2019 campaign featuring Privé Alliance’s co-creative director, Baekhyun along with top model, Jane Moseley of NEXT.

PERSPECTIVE

The forward-thinking collection features a mixture of T-shirts, jackets, pullovers and hoodies all created in laid back hues.

FALL/WINTER CAMPAIGN

Privé Alliance unveils the full series of Fall/Winter 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance’s co-creative director’s portraits, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.