Editorial | privé alliance

FIND HOPE

Amidst this time of uncertainty and disruption, Baekhyun sought to send a message of hope, which quickly became the goal of this release.

POSSIBLE

Privé Alliance under the direction of Baekhyun once again launches a collection with consistent take on personal messages.

SPRING/SUMMER 19 CAMPAIGN

Privé Alliance unveils the full series of Spring/Summer 2019 campaign featuring Privé Alliance’s co-creative director, Baekhyun along with top model, Jane Moseley of NEXT.

PERSPECTIVE

The forward-thinking collection features a mixture of T-shirts, jackets, pullovers and hoodies all created in laid back hues.

FASHION PRESENTATION IN LA

Los Angeles––K-pop star and Privé Alliance co-creative director Baekhyun and Danyl Geneciran introduced the brand’s latest collection of streetwear in its West Coast debut to a packed-to-capacity event of LA’s influencers, fashion and entertainment industry personalities and an invasion of screaming fans.

INVITATION

(Los Angeles, CA) – Privé Alliance, the widely acclaimed unisex streetwear brand, is launching its latest collection at an exclusive Los Angeles fashion presentation February 26, 2019 at the Academy in Hollywood.

FALL/WINTER CAMPAIGN

Privé Alliance unveils the full series of Fall/Winter 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance’s co-creative director’s portraits, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.

CURVE

With the new year comes a new crop of Privé Alliance goods. Completely new debuts, yet already a fresh favorite, we’re here to focus on the launch of the very first bags in the brand’s Accessories collection which hits the online store right now.

REVISED IDENTITY (VIDEO)

Since the launch of Privé’s collaboration with singer Byun Baekhyun, the brand has ultimately developed a concept that would stick to the brand’s identity––the idea of collaboration, teamwork, partnership: alliance.