Baekhyun keeps comfort at the core with designs that are assorted in their utility and constructed in textiles
Editorial | Privé Alliance
Privé Alliance’s Fall/Winter 2020 collection adds dimension and texture that fulfills the season’s call to layer.
Skateboarder Suya Lee hits the streets of downtown, effortlessly landing each trick or just cruising around town.
Amidst this time of uncertainty and disruption, Baekhyun sought to send a message of hope, which quickly became the goal of this release.
Privé Alliance under the direction of Baekhyun once again launches a collection with consistent take on personal messages.
The Fall/Winter 2019 collection features a series of images that represent undetermined borders.
Privé Alliance unveils the full series of Spring/Summer 2019 campaign featuring Privé Alliance’s co-creative director, Baekhyun along with top model, Jane Moseley of NEXT.
The forward-thinking collection features a mixture of T-shirts, jackets, pullovers and hoodies all created in laid back hues.
Privé Alliance unveils the full series of Fall/Winter 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance’s co-creative director’s portraits, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.