Los Angeles––K-pop star and Privé Alliance co-creative director Baekhyun and Danyl Geneciran introduced the brand’s latest collection of streetwear in its West Coast debut to a packed-to-capacity event of LA’s influencers, fashion and entertainment industry personalities and an invasion of screaming fans.
(Los Angeles, CA) – Privé Alliance, the widely acclaimed unisex streetwear brand, is launching its latest collection at an exclusive Los Angeles fashion presentation February 26, 2019 at the Academy in Hollywood.
Privé Alliance unveils the full series of Fall/Winter 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance’s co-creative director’s portraits, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.
With the new year comes a new crop of Privé Alliance goods. Completely new debuts, yet already a fresh favorite, we’re here to focus on the launch of the very first bags in the brand’s Accessories collection which hits the online store right now.
Since the launch of Privé’s collaboration with singer Byun Baekhyun, the brand has ultimately developed a concept that would stick to the brand’s identity––the idea of collaboration, teamwork, partnership: alliance.
Privé Alliance unveiled the first series of Fall 2018 campaign, shot by Giseok Cho. Featuring Privé Alliance’s co-creative director’s self portrait, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.
Defining the ideal concept of streetwear can be taken from its counterculture of hip-hop and its staples that also defines Privé Alliance––comfort. Materials from combed cotton to polyester, one can consider Privé Alliance comfortable as its go-to piece without destroying a polish style.
Following a successful inaugural in July 2018, Privé Alliance releases a 9-piece limited collection exclusively designed by Byun Baekhyun (BBH).
The first release features pieces with distinct personal touches around the concept of “Fearless”—a term that is significant to the artist, wherein he incorporates images like measuring tapes and barcodes portraying the sense of immeasurable fear.