Privé Alliance is a Unisex streetwear label and private company. The brand is one of many that was influenced from the streetwear trend originating in the US and has largely been adopted by luxury-street sub-cultures. It has widely known as a brand that holds a unique concept of artists collaboration that serves as another platform to connect to the artists’ audience.

The brand’s commodities are exclusively designed in New York City with additional teams in Toronto, Los Angeles and Seoul.

Privé Alliance products are sold online and ships worldwide, and are available at special concept stores in selected cities including New York City, Los Angeles, Seoul, Tokyo and Hong Kong.

In May 2018, South Korean singer and actor Baekhyun of EXO was appointed Co-Creative Director. His collection launched in July 2018 with occasional special drops.