Privé Alliance (pronounced: pre-vey) is a Unisex streetwear label and private company. The brand is one of many that was influenced from the streetwear trend originating in the US and has largely been adopted by hip-hop and street sub-cultures.
The brand’s commodities are exclusively designed in New York City with additional teams in Seoul, Tokyo and Toronto.
Privé Alliance products are sold online and ships worldwide, and will be available in special stores in selected cities including New York City, Seoul, Tokyo and Hong Kong in the near future.
In May 2018, South Korean singer and actor Baekhyun of EXO was appointed Co-Creative Director. The first pieces from his collection is set to launch in July 2018 with occasional special drops.